Listen, if you’re running a wellness service (and I know you are because you’re reading this), you need to know exactly who your people are.

Not everyone. YOUR people.

Because here’s the thing… trying to help everyone means you’ll connect with no one. Trust me on this.

## Who Actually Books Wellness Services?

Let me paint you a picture of who’s really looking for what you offer.

First up – **the overwhelmed professional**. You know her. She’s juggling kids, career, and trying to remember when she last had time for herself. She’s not looking for another thing on her to-do list. She wants someone to take the weight off her shoulders.

Then there’s **the health-conscious optimizer**. This person already has a morning routine. They track their sleep. They probably know their macros. But they’re stuck. They need that next level breakthrough.

Don’t forget about **the spiritual seeker**. They’ve done the yoga retreats. Read all the books. But they’re craving something deeper. Something real.

## The Money Question Nobody Talks About

Look, wellness services aren’t cheap. And they shouldn’t be.

Your ideal customer? They’ve got disposable income. Period. They value experiences over stuff. They’ll drop $200 on dinner but question a $150 wellness session? Not your person.

They understand investment. In themselves. In their growth. In feeling good.

## Red Flags (Run The Other Way)

Some people drain your energy before they even book. You know the ones:

– **The bargain hunter** who wants to negotiate everything
– **The skeptic** who needs 47 studies before trying anything
– **The victim** who wants you to fix them without doing any work

Your wellness service isn’t for them. And that’s okay.

## What Your Ideal Customer Actually Wants

They don’t want another meditation app. Or generic advice about drinking more water.

They want:

– To feel heard (like, really heard)
– A safe space to be vulnerable
– Results that actually last
– Someone who gets it

They’re tired of quick fixes. Band-aid solutions. Surface level stuff.

## How to Spot Them in the Wild

Your ideal wellness customer leaves clues everywhere:

**On social media:** They share quotes about growth. Post sunrise photos. Talk about their journey.

**In conversation:** They ask deep questions. They’re curious. They lean in when you talk about energy, transformation, consciousness.

**With their time:** They show up. On time. Prepared. Ready to work.

**With feedback:** They tell you how sessions changed them. They refer friends. They become your biggest advocates.

## The Bottom Line

Your ideal customer profile isn’t about demographics. Sure, they might be 35-55, mostly women, probably in relationships or have kids.

But really? It’s about mindset.

They’re ready for change. Open to guidance. Willing to invest. Committed to growth.

They don’t need convincing about the value of wellness. They need to know YOU’RE the right person to guide them.

So stop trying to convert the skeptics. Stop discounting for the bargain hunters. Stop explaining yourself to people who don’t get it.

Focus on YOUR people. The ones who light up when they find you. Who say “YES” before you finish explaining. Who thank you with tears in their eyes.

Those are your ideal customers. Serve them deeply. The rest? Let them find someone else.

Because when you’re clear on who you serve, magic happens. Your message becomes clearer. Your services become more powerful. Your business becomes more profitable.

And isn’t that why you started this wellness journey in the first place? To make a real difference for the people who need exactly what you offer?

Thought so.

Now go find your people. They’re waiting for you.